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Over the past three years, I have worked with WeCurate, a consulting beauty agency specialising in strategy, business development, communication, marketing, PR, price positioning, and fundraising for beauty and lifestyle brands in the UK, US, and EMEA.

During this time, I collaborated with esteemed retailers such as
Harrods, Selfridges, Sephora, Browns Fashion, Farfetch, among others.

Below is a list of notable beauty brands with whom I had the pleasure of working during my tenure at WeCurate:

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BRANDS

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FRAGRANCE

D’ORSAY PERFUMES

UK Account Management
Business Development
Brand Management
Contractor Management

Launch: Harrods. Selfridges, Browns Fashion, Farfetch

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FRAGRANCE

BASTILLE PERFUMES

UK Business Development
Brand Management
Brand Development Consulting
Contractor Management

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FRAGRANCE

BON PARFUMEUR

UK Account Management
Business Development
Brand Management
Contractor Management

Launch: THG, Sephora, Harvey Nichols

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BEAUTY

LES FILLES EN ROUJE

UK Audit:
SWOT
Price Positioning, Analysis & Recommendation
Competitors overview
Brand Mapping
Display data & Recommendation
Retail Strategy
P&L

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SKINCARE

ALMORA BOTANICA

US Audit:
SWOT
Price Positioning, Analysis & Recommendation
Competitors overview
Brand Mapping
Display data & Recommendation
Retail Strategy
P&L

US & UK Brand Consulting
US & UK Contractor Management

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SKINCARE

SKYN ICELAND

US Audit:
SWOT
Price Positioning, Analysis & Recommendation
Competitors overview
Brand Mapping
Display data & Recommendation
Retail Strategy
P&L