- INTRO
Senior Brand Strategy and Development manager in beauty & fashion industry.
Born and raised in Tbilisi, Georgia, and currently living in Paris, France.
In 2019, relocated to Paris and furthered studies in design and strategy, including an exchange program in Toronto.
My passion and focus primarily revolve around premium to luxury cosmetics, perfume, fashion brands, and furniture designs.
- BRAND STRATEGY AND DEVELOPMENT SENIOR MANAGER
Senior Brand Strategy and Development manager with a strong foundation in digital design, leveraging 5 years of dedicated experience in building and developing beauty brands.
Demonstrated expertise across the UK, US, and EMEA, contributing significantly to the growth and advancement of premium to luxury fragrances, skincare, cosmetics, and jewellery brands.
Proven track record in conducting comprehensive market audits, business development, retail strategies, brand management, contractor management, brand development, and product innovation, with a focus on contributing extensively to international markets, particularly developing expertise in the dynamic landscape of the UK market.
In 2021, became a key member of WeCurate beauty agency, contributing to the expansion of the company and assuming responsibility for account and marketplace management for various beauty brands.
- DESIGNER
My passion lies in design, specifically in brand design, covering web design, logos, packaging, digital design, and product design. I have collaborated with various brands, designers, and photographers, actively contributing to rebranding initiatives.
My design skills and vision afford me the ability to seamlessly navigate through the business landscape, ensuring that the end result is not only aesthetically admirable but also consumer-oriented.
I believe one should create something that customers will find desirable. Consequently, I strongly believe the future belongs to individuals who can navigate both the realms of business and design.
